Joyride has been building mountain bike trails and innovating bike park design for decades, from the first bike park trail at Whistler's Bike Park to Red Bull Joyride at Crankworx 2014. With many successes under our belts, Joyride has expanded and is now Joyride Bike Parks Inc. Our expansion stresses our commitment to make a lasting influential impact in mountain bike trail and park creation. Joyride Bike Parks combines the experience of Paddy Kaye, who has one of the best resumes in the world of mountain bike trail building, with the resources and business focus of Ethan Meginnes and Alexandra Loeb. Take a look at our Project Photos for a sampling of what we've done. Our Services page helps to outline the options. Joyride Bike Parks is involved with athletes, product and events as it pertains to making the best possible line. The dirt is waiting – we are here to transform it into an experience to put your resort or municipality on the mountain biking map!
Paddy Kaye, President and VP of Operations:
Paddy needs introduction to few, as he is well known for his experience in the “lifestyle” industry. He is a star of event production, athlete management and product representation, as well as trail building. Paddy’s reputation as a trail builder is second only to his experience, which includes building the first trail in Whistler’s world renowned bike park over a decade ago, designing and building dozens of bike trails in North America for public use as well as high end bike park courses for world class events like the Red Bull Rampage and Crankworx. Paddy’s unique view into the cutting edge trends in mountain biking trail design are forged from his ability to see into the minds of the many athletes he has managed, his immersion into all things mountain bike and his many hours shaping the Earth.
Ethan Meginnes, CFO:
Joyride is Ethan’s dream come true – combining his long passion for mountain biking with his University of Vermont BS with a concentration in Recreation Management. His management skills were honed in the hospitality industry. However, his focus on “fun” has led him to be a director of a North American cycling team, help manage local cross country ski and velodrome community organizations and live in mountain biking heaven. Lucky for us he also thinks that managing our books is fun as well!
Alexandra Loeb, CEO:
Alex, out of the 4 of us, is least comfortable on a bike and most comfortable in an office. But that’s ok, she enjoys the ride. She also keeps us honest when we say a trail is accessible to all levels of riders. Her decades of management and strategic planning experience, including being a Corporate Vice President of Microsoft Corporation, allows her a clear view of the big picture and keeps us all on our toes. She has an undeniable drive to make the world a better place whether it be with her extensive community service or helping making better trails for all.
Here's a vintage video that hints on the history Joyride has in the bike park industry, check it out: